到2017年,平板,手机与超迷你移动产品总销售量将达27亿台,达台式机与笔记本的十倍。
雅虎公司分析师Michael Santoli说:“市场已显示微软将难以增长。如果看看目前的现金流量,微软正日薄西山。”
微软股价较去年同期下跌了近9%,而Google股价则上涨逾25%。苹果股价虽较去年同期大跌了31%,许多人会说,这些数据并不代表销售与现金流量,而是预示领导人换人、竞争更加剧烈。
微软目前面临的挑战就是维持需求。微软能否在平板与智能手机市场急起直追?还是必须试着推出完全不同的产品?Santoli说,微软可能需要了 解市场,仅仅站在旧有的架构上恐难以生存。他说,在近乎独占的业务中微软赚了大钱,却少了风险观念,或许微软CEO该试着改变一些了。
Table 1
Worldwide Devices Shipments by Segment (Thousands of Units)
Device Type |
2012 |
2013 |
2014 |
2017 |
PC (Desk-Based and Notebook) |
341,263 |
315,229 |
302,315 |
271,612 |
Ultramobile |
9,822 |
23,592 |
38,687 |
96,350 |
Tablet |
116,113 |
197,202 |
265,731 |
467,951 |
Mobile Phone |
1,746,176 |
1,875,774 |
1,949,722 |
2,128,871 |
Total |
2,213,373 |
2,411,796 |
2,556,455 |
2,964,783 |
Source: Gartner (April 2013)
Table 2
Worldwide Devices Shipments by Operating System (Thousands of Units)
|
2012 |
2013 |
2014 |
2017 |
Android |
497,082 |
860,937 |
1,069,503 |
1,468,619 |
Windows |
346,457 |
354,410 |
397,533 |
570,937 |
iOS/MacOS |
212,899 |
293,428 |
359,483 |
504,147 |
RIM |
34,722 |
31,253 |
27,150 |
24,121 |
Others |
1,122,213 |
871,718 |
702,786 |
396,959 |
Total |
2,213,373 |
2,411,796 |
2,556,455 |
2,964,783 |