O2将在发布3G iPhone的同时提供NO SERVICE PLAN（不用签约） ，售价269英镑。解锁版的iPhone将不附带任何运营商的在网条件，这意味着在英国购买并送到我国的iPhone将不需要破解步骤。
另： O2也做了一个促销，给之前已经在O2购买并签约的客户提供免费更换3G iPhone服务。According to the report, O2 may also cater to would-be customers who wish not to be locked into a service plan, offering them the new touch-screen device for the same £269 price as today's model under a contract-free, pay-as-you-go model.