| 2011 Holiday Season To Date vs. Corresponding Days* in 2010 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home & Work Locations Source: comScore, Inc. |
|||
|
|
Millions ($) | ||
| 2010 | 2011 | Percent Change | |
| November 1 – December 9 | $21,405 | $24,622 | 15% |
| Thanksgiving Day (Nov. 24) | $407 | $479 | 18% |
| Black Friday (Nov. 25) | $648 | $816 | 26% |
| Thanksgiving Weekend (Nov. 26-27) | $886 | $1,031 | 16% |
| Cyber Monday (Nov. 28) | $1,028 | $1,251 | 22% |
| Week Ending Dec. 9 | $5,149 | $5,925 | 15% |
comScore表示，在截至12月9日的一周中，美国在线零售额增长15%至59亿美元。
comScore 董事长吉安·富尔戈尼(Gian Fulgoni)说，随着从“绿色星期一”(Green Monday，今年是12月12日)开始的在线零售商生意最好的一周的到来，所有迹象都表明圣诞销售季将会划上一个完美的句号。过去6年来，尽管绿色星期 一的在线零售额不是排在第一位，但都排在前几位。
富尔戈尼表示，出现这种变化的一个可能的原因是“免费送货日”(今年是12月16日)的出现，“在在线销售最火爆的一周中，在线零售支出更为平均地分布在一周中，过去在线零售支出主要集中在前半周”。
| “Green Monday” U.S. Online Spending: 2005-2010 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home & Work Locations Source: comScore, Inc. |
|||
| Year | Date | Spending | Rank for Season |
| 2005 | Monday, December 12 | $556 | 1 |
| 2006 | Monday, December 11 | $661 | 2 |
| 2007 | Monday, December 10 | $881 | 1 |
| 2008 | Monday, December 15 | $859 | 2 |
| 2009 | Monday, December 14 | $854 | 5 |
| 2010 | Monday, December 13 | $954 | 2 |
| Ten Heaviest U.S. Online Retail Spending Days on Record (thru Dec. 9, 2011) Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home & Work Locations Source: comScore, Inc. |
||
| |
Date | Spending in Millions ($) |
| 1 | Monday, Nov. 28, 2011 (Cyber Monday) | $1,251 |
| 2 | Monday, Dec. 5, 2011 | $1,178 |
| 3 | Tuesday, Nov. 29, 2011 | $1,116 |
| 4 | Tuesday, Dec. 6, 2011 | $1,107 |
| 5 | Monday, Nov. 29, 2010 (Cyber Monday) | $1,028 |
| 6 | Wednesday, November 30, 2011 | $1,025 |
| 7 | Thursday, December 8, 2011 | $1,024 |
| 8 | Monday, Dec. 6, 2010 | $943 |
| 9 | Friday, Dec. 9, 2011 | $917 |
| 10 | Tuesday, Dec. 15, 2009 | $913 |