Top Mobile OEMs 3 Month Avg. Ending Apr. 2012 vs. 3 Month Avg. Ending Jan. 2012 Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens |
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Share (%) of Mobile Subscribers | |||
Jan-12 | Apr-12 | Point Change | |
Total Mobile Subscribers | 100.0% | 100.0% | N/A |
Samsung | 25.4% | 25.9% | 0.5 |
LG | 19.7% | 19.2% | -0.5 |
Apple | 12.8% | 14.4% | 1.6 |
Motorola | 13.2% | 12.5% | -0.7 |
HTC | 6.4% | 6.0% | -0.4 |
Top Smartphone Platforms 3 Month Avg. Ending Apr. 2012 vs. 3 Month Avg. Ending Jan. 2012 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens |
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Share (%) of Smartphone Subscribers | |||
Jan-12 | Apr-12 | Point Change | |
Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
48.6% | 50.8% | 2.2 | |
Apple | 29.5% | 31.4% | 1.9 |
RIM | 15.2% | 11.6% | -3.6 |
Microsoft | 4.4% | 4.0% | -0.4 |
Symbian | 1.5% | 1.3% | -0.2 |
Mobile Content Usage 3 Month Avg. Ending Apr. 2012 vs. 3 Month Avg. Ending Jan. 2012 Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens |
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Share (%) of Mobile Subscribers | |||
Jan-12 | Apr-12 | Point Change | |
Total Mobile Subscribers | 100.0% | 100.0% | N/A |
Sent text message to another phone | 74.6% | 74.1% | -0.5 |
Used downloaded apps | 48.6% | 50.2% | 1.6 |
Used browser | 48.5% | 49.0% | 0.5 |
Accessed social networking site or blog | 35.7% | 36.0% | 0.3 |
Played Games | 31.8% | 33.1% | 1.3 |
Listened to music on mobile phone | 24.5% | 25.8% | 1.3 |
在对3万名美国手机用户进行调查后,comScore发现三星是全美第一大手机厂商,市场占有率达到25.9%,谷歌Android仍然是第一大智能手机操作系统,份额高达50.8%,苹果为31.4%。
截至4月,全美13岁及以上手机用户达到2.34亿。三星以25.9%的份额位居首位,其次为LG(19.2%)、苹果(14.4%)、摩托罗拉(12.5%)和HTC(6.0%)。
截至4月,全美共有1.07亿智能手机用户,较1月增长6%。谷歌在各大平台中份额居首,达到50.8%,其次分别为苹果(31.4%)、RIM(11.6%)、微软(4.0%)和塞班(1.3%)。
今年4月,全美有74.1%的手机用户使用短信,应用下载使用比率为50.2%,浏览器使用比例为49%,使用社交网络或博客的比例达到36%,游戏比例为33.1%,听音乐的比例为25.8%。文/新浪科技