日前,ComScore发布了美国市场6月份移动操作系统及生厂商的调查报告。报告显示,Android市场份额虽然出现一定的下滑,但仍旧以51.9%的成绩位居第一。Windows Phone虽然市场份额不多,但依旧以平稳的速度继续增长。
报告还称,苹果OEM市场份额增长0.7%,现已经有42.1%,为移动系统市场的第二。不过,苹果却是智能手机生厂商中拥有市场份额最多的公司,紧随其后的为三星(28.6%)、LG(6.4%)。Facebook则成为了美国6月份市场拥有份额最多的智能手机软件。
Top Smartphone OEMs 3 Month Avg. Ending Jun. 2014 vs. 3 Month Avg. Ending Mar. 2014 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens | |||
Share (%) of Smartphone Subscribers | |||
Mar-14 | Jun-14 | Point Change | |
Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
Apple | 41.4% | 42.1% | 0.7 |
Samsung | 27.0% | 28.6% | 1.6 |
LG | 6.7% | 6.4% | -0.3 |
Motorola | 6.4% | 5.9% | -0.5 |
HTC | 5.4% | 4.8% | -0.6 |
Top Smartphone Platforms 3 Month Avg. Ending Jun. 2014 vs. 3 Month Avg. Ending Mar. 2014 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens | |||
Share (%) of Smartphone Subscribers | |||
Mar-14 | Jun-14 | Point Change | |
Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
Android | 52.2% | 51.9% | -0.3 |
Apple | 41.4% | 42.1% | 0.7 |
Microsoft | 3.3% | 3.4% | 0.1 |
BlackBerry | 2.7% | 2.4% | -0.3 |
Symbian | 0.2% | 0.1% | -0.1 |
Top 15 Smartphone Apps June 2014 Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms) Source: comScore Mobile Metrix | ||
Top 15 Apps | % Reach | |
Smartphone App Audience | 100.0% | |
1 | Facebook (Mobile App) | 73.6% |
2 | YouTube (Mobile App) | 52.1% |
3 | Google Play (Mobile App) | 52.1% |
4 | Google Search (Mobile App) | 47.9% |
5 | Pandora Radio (Mobile App) | 45.6% |
6 | Google Maps (Mobile App) | 45.1% |
7 | Gmail (Mobile App) | 41.5% |
8 | Instagram (Mobile App) | 30.4% |
9 | Yahoo Stocks (Mobile App) | 30.3% |
10 | Facebook Messenger (Mobile App) | 26.9% |
11 | Apple Maps (Mobile App) | 26.2% |
12 | Yahoo Weather Widget (Mobile App) | 26.0% |
13 | iTunes Radio/iCloud (Mobile App) | 22.5% |
14 | Twitter (Mobile App) | 21.7% |
15 | Google+ (Mobile App) | 20.3% |