无论是Internet的用户使用率,还是网络应用的普及,互联网都在高速发展,它的通信,理财,管理日常事务,知识,娱乐性也在不断被体现,以下是调查数据表
Five Years of Rapid Growth
|
2008 Study |
2004 Study |
Growth |
|
|
Weekly internet use |
60% |
47% |
+28% |
|
Weekday internet use |
59% |
47% |
+25% |
|
Weekend internet use |
51% |
39% |
+31% |
|
Time spent online per week |
12.0 hours |
8.8 hours |
+ 36% |
|
Days spent online each week (average) |
5.6 |
4.9 |
+14% |
|
Proportion online every day |
55% |
40% |
+38% |
|
Proportion of heavy internet users |
28% |
17% |
+65% |
|
Broadband penetration rates |
80% |
56% |
+43% |
E-commerce
|
2008 Study |
2004 Study |
Growth |
|
|
Online research to purchase conversion rate |
87% |
50% |
+74% |
|
Researched online |
97% |
80% |
+21% |
|
Bought online |
84% |
40% |
+110% |
|
Researched online, bought offline |
85% |
57% |
+49% |